Measuring the Impact
Challenge & Objective
The RipplEffect team was tasked with creating and executing a full brand launch for US markets, along with designing the long-term impact and sustainability strategy for this new wine brand concept, while at the same time preserving it’s family-brand heritage of Kosovo and the Balkans.
Designed a playful brand identity and go-to-market strategy focused on digital and retail distribution for six (6) wine varietals that perfectly paired with organic, vegan and Albanian recipes.
- Identified + executed new revenue paths by creating a commitment to sustainability and philanthropy through converting farming practices to certified vegan and organic while implementing cost-saving sustainability methods on the vineyard (minimal waste, green energy initiatives, water conservation, etc).
- Launched a give-back program tied to brand, creating jobs and empowering gender equality in Kosovo while promoting conscious-driven agriculture and increasing sales.
- Implemented a QR label scan feature to easily educate consumers (in-store and at home) on how to pair food and wine, providing them with more than 50 easy-to-make recipes, and creating transparency for giving initiatives.
- Full-stack marketing services including website build, social media creation and management, along with aggressive social media and influencer strategies, curated events, and lives to create awareness and drive sales.