food wine by stone castle

Concept, design and launch a playful wine brand consumers are proud to purchase.

Brand Launch | Impact Strategies | Website | Sustainability Certifications
Content Creation | Social Media | Distribution Strategy | Influencer Marketing

Overview

Stone Castle Vineyards and Winery, located in Kosovo, is the tenth largest vineyard in Europe. With a desire to expand its offerings to a U.S. millennial driven demographic with an impact-driven approach, they created a subsidiary brand, FoodWine. The concept consisted of taking a mix of Red, White and Rose varietals and matching them with ideal food pairings to make choosing the perfect wine a breeze.

Measuring the Impact

10%

Give-Back Commitment

Through a partnership with the Jahjaga Foundation, a portion of Food Wine profits are committed to empowering youth & gender advancement in agricultural jobs.

Brand

Market Launch

Successfully branded and launched 6 wine varietals with a “scan-to-see” QR code feature that teaches consumers about pairing wine and food and directs them to delicious Organic, Vegan and Albanian, easy-to-make food pairings for their wine selection.

10x

Content Reach

Through an aggressive social growth strategy with influencers, organic and paid marketing, we 10x’ed our social content and 2x’ed online sales.

“We bring wine pairing home.”

Challenge & Objective

The RipplEffect team was tasked with creating and executing a full brand launch for US markets, along with designing the long-term impact and sustainability strategy for this new wine brand concept, while at the same time preserving it’s family-brand heritage of Kosovo and the Balkans.

Our Solution

Designed a playful brand identity and go-to-market strategy focused on digital and retail distribution for six (6) wine products that perfectly paired with Organic, Vegan and Albanian recipes.

  1. Identified + executed new revenue paths by creating a commitment to sustainability and philanthropy through converting farming practices to Certified Vegan and Organic while implementing cost-saving sustainability methods on the vineyard (minimal waste, green energy initiatives, water conservation, etc).
  2. Launched a give-back program tied to brand, creating jobs and empowering gender equality in Kosovo while promoting conscious-driven agriculture and increasing sales.
  3. Implemented a QR label scan feature to easily educate consumers (in-store and at home) on how to pair food and wine, providing them with more than 50 easy-to-make recipes, and creating transparency for giving initiatives.
  4. Full-stack marketing services including website build, social media creation and management, along with aggressive social media and influencer strategies, curated events, and lives to create awareness and drive sales.
Spoken Words

“The team at RipplEffect took an idea and made it into a product overnight.
They completely captured our vision and we wholeheartedly trust their process because of their commitment to impact.”

Bruce, Stone Castle Communications Director

Team

Let's Parter to Make Your Ripple.

Team