Measuring the Impact
Challenge & Objective
The RipplEffect Team was challenged to concept and launch a fundraising strategy to raise $50,000 in donations in less than three weeks by executing a national fundraising campaign focused on Founder’s Day — a new holiday honoring best selling author, KWKC founder, and Keller Williams Realty CEO, Gary Keller, on his birthday, July 21st.
- Designed & deployed a week-long national fundraising & marketing campaign targeting internal employees and key stakeholders through a micro-site build, aggressive email drip, social media strategy, and personal outreach.
- The interactive fundraising strategy focused on celebrating Gary Keller, the iconic brand leader, and his life’s impact on young entrepreneurs over the course of a week through digital storytelling. The campaign culminated with a birthday celebration (24-hour fundraise) allowing participants to place matching grants and up the stakes.
- The original goal of $50k was met within the first four days and a new goal of $195,700 was announced. The week-long campaign generated a total of $202,283 in donations.