Case Study | KWKC Founder’s Day

Founder's Day

Launch an inaugural holiday backed by a 24-hour, $200k fundraiser

Fundraising Strategy | Fundraising Campaign Execution | Content Production | Content Creation

Overview

KWKC is a non-profit dedicated to empowering young adults to unlock their greatest potential through self-development training programs and events. They help budding entrepreneurs, college students, and next-generation leaders define their personal mission and discover their path to a fulfilled life – through masterminds, one-on-one coaching, interactive learning experiences, and grant scholarships awarded to fund new businesses and dreams.

Measuring the Impact

$202,283

Dollars Raised

When brainstorming the 24-hr holiday fundraising campaign, our team was originally tasked with raising $50k. We exceeded this goal by $152,283

405%

Over Goal

With a total of 590 donors, an average donation amount of $100 per donor, and seven “match-for-match” donations over $5k.

61.53%

New Donors

A key metric for success is expanded awareness. On Founder’s Day, 363 of the 590 total donors were first-time KWKC supporters.

Challenge & Objective

The RipplEffect Team was challenged to concept and launch a fundraising strategy to raise $50,000 in donations in less than three weeks by executing a national fundraising campaign focused on Founder’s Day — a new holiday honoring best selling author, KWKC founder, and Keller Williams Realty CEO, Gary Keller, on his birthday, July 21st.

Our Solution

Designed & deployed a week-long national fundraising & marketing campaign targeting internal employees and key stakeholders through a micro-site build, aggressive email drip, social media strategy, and personal outreach.
The interactive fundraising strategy focused on celebrating Gary Keller, the iconic brand leader, and his life’s impact on young entrepreneurs over the course of a week through digital storytelling. The campaign culminated with a birthday celebration (24-hour fundraise) allowing participants to place matching grants and up the stakes.
The original goal of $50k was met within the first four days and a new goal of $195,700 was announced. The week-long campaign generated a total of $202,283 in donations.

Spoken Words

“We became partners with RipplEffect in 2020, one of the most challenging years we’ve faced as an organization, and they still have far-exceeded my expectations. With their creative, purposeful, and results-driven team, we quadrupled our goal.”

— Brandi, KWKC Executive Director

Team

Let's Partner to Make Your Ripple.