KW Cares

How we rallied the Keller Williams Family around stepping in for others during times of crisis.

Fundraising | Email Marketing | Micro-site | Content Creation


Keller Williams Realty created KW Cares – a peer-led 501c(3) supporting more than 180,000 associates worldwide. KW Cares tapped RipplEffect to reposition its program’s 18-year track record of providing emergency aid and financial assistance for its employees during times of sudden hardship and natural disaster. Our first step, launch a 7 days fundriainsg campaign to reconnect wiht new and existing KW family members.

Measuring the Impact


Raised in 7 Days

We hosted a fundraiser alongside Keller Williams Family Reunion event, including a custom landing page with campaign incentives.


New Donors to Universe

Of the 836 total campaign donors, 405 were new to the KW Cares universe.


Over Campaign Goal

Through a combination of email marketing, social promotion and event partnership, we blew past our original goal.

Challenge & Objective

KW Cares came to us because they had a primarily print-based subscriber database (through Greensheets) that took printed assets; needed a digital overhaul to increase their donor universe and provide more grant assistance. Our team was tasked with the strategy and execution of increasing their email database and their fundraising by $1 million.

Our Solution

Leverage the familial support of KW Cares (and whatever digital assets available) to create a modern online approach to raising funds and telling our story.

1. Created a campaign-led fundraising strategy that will go throughout the year, responsible for generating $500k in fundraising utilizing on online fundraising tool “Fundr,” proprietary, developed by Ripple–shows goal, progress to goal, helps incentivize around brand-led fundraising campaign  

2. Engage KW associates in more awareness around ways they can give transactionally. TO do this, we created sublists targeting to associates and ambassadors offering a Cares Kit–provide easy access with ways to support KWC–raise another $500k in donations

Spoken Words

“The RipplEffect team took the stress out fundraising campaings for our small team. They professionally accomplished each goal while making it a great experience for all of us.”

– Chris, KW Cares Administrator


Let's Partner to Make Your Ripple.


Digital Marketing Specialist
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