Case Study | KWKC Rebrand

KWKC Website & Rebrand

We reinvogorated a brand that reconnected (and converted) with it's core audience.

Rebrand | Content Management | Web | Analytics Reporting

Overview

Keller Williams sought to resuscitate the brand identity of their subsidiary non-profit, KWKC, in order to better connect with their 18- to 28-year-old core audience. This new brand expression would provide the heartbeat of an ongoing metrics-driven campaign that captured the attention of young adults; drove participation in events, coaching, and scholarships; attracted new instructors; and boosted donations. In pursuing these goals, KWKC was hindered by a legacy website created via an über custom-coded CSS solution that provided little to no functionality and zero ability for KWKC team members to edit and update content.

Measuring the Impact

73%

Growth in Social Channels

Over a 6 month period, we increased following on KWKC’s Facebook and Instagram by 73%, totalling just over 2,200 new likes and follows.

2.2x

Website Traffic

Through a combination of email marketing, social promotion and event partnerships, we doubled traffic to KWKC’s website.

61.5%

New Donors to Universe

In just 10 days, we helped raise $202k, totaling 509 total donations, 363 of which were new to the KWKC universe.

Challenge & Objective

Ripple was challenged to create a brand identity and comprehensive marketing campaign materials that inspired action among three distinct audiences with different age demographics and interests: young adults (18-28 yrs), instructors (40+ yrs) and donors (18+ yrs, at various donor tiers).

Our Solution

Ripple completely transformed the KWKC brand look, feel, and voice to effectively reach and convert the 18- 28-year-old target audience. We did this by:

Supporting marketing materials spanned multiple verticals, including Website, Email Marketing, Facebook, and Instagram. The campaign further engaged with young adults via their preferred platforms such as TikTok, and emphasized the KWKC curriculum to drive conversions.
Converted all website content to the infinitely more customizable and functional WordPress platform, making it easy for multiple KWKC team members to update content.

Spoken Words

“We became partners with RipplEffect in 2020, one of the most challenging years we’ve faced as an organization, and they still have far-exceeded my expectations with their creative, purposeful, and results-driven team.”

Brandi, KWKC Executive Director

Team

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