NYC's first responders were suffering through the first wave of COVID 19.
We responded for them.
Fundraising Strategy | Campaign Development | Microsite
Overview
When New York became the first U.S. city engulfed by COVID 19, first responders and front-line workers suffered an enormous psychological toll – PTSD, chronic anxiety, and clinical depression became the pandemic within the pandemic. RipplEffect partnered with the Open Center, a New York holistic learning center and institution, to create a free offering to relieved the stress and anxiety consuming the cities front-line workers and residents.
Measuring the Impact
Challenge & Objective
NYC’s Open Center – the nation’s longest-running urban holistic center – sought to rapidly make their arsenal of healing tools available to aid New York’s essential workers dealing with the emotional anguish of working through an unprecedented public health crisis.
Our Solution
- RipplEffect partnered with Open Center to launch a citywide campaign driving New York’s essential workers to a new microsite providing anxiety- and stress-relief content free of charge.
- Consolidated content and coordinated with teachers and staff who donated content to the site.
- Developed a microsite featuring content from prominent speakers, such as Dan Millman (author of The Way of The Gentle Warrior), and Marianne Williamson. Video segments offered messages of hope, inspiration, meditation, and advice for dealing with the psychological toll of the pandemic.
- Developed and deployed an e-mail campaign alerting the community to the resources available to them, including a digital toolkit and continually updated new content.
- Generated donations for this community-led initiative offering free emotional support.
