The Open Center

Modernize and pivot a 35-year-old brick and mortar learning center into an online digital leader during Covid-19.

Operational Strategy | Rebrand | Website | Digital Learning Development

Overview

The Open Center is the longest-running urban holistic center in the United States. The OC has stood as an epicenter for spiritual and integrative practices in New York City for more than 35 years. Forced to close business operations at their physical location in March 2020 due to the pandemic, the OC needed ways to pivot quickly into an online environment, or else close their doors.

Measuring the Impact

27%

Global Growth

With the transition from in-center to online, we expanded reach from NYC to worldwide with class attendance increasing 27%, including LATAM, EU, and other US states.

10x

Audience Engagement

We introduced Facebook LIVE interviews with Open Center instructors, which resulted in a 10x increase in Facebook engagement and 20% follower increase on Instagram.

37%

Channel Growth

Through a refined content strategy approch on social and email, organic & paid ads, email lead-gen campaign and general “traffic campaigns” we were able to incease audience size by 37%.

Bring the holistic, ecological and spiritual worldview into the contemporary world.

Challenge & Objective

The RipplEffect Team was brought on to modernize and create a relevant and trusted digital reputation through a company rebrand for The OC.Simultaneously, we developed the strategy and real-time implementation to transition 35 years of brick and mortar learning into a digital learning environment – all within 60 days.

Our Solution

  1. Transitioned more than 300 in-person course offerings and certifications to an online digital learning platform, while increasing sales during global pandemic.
  2. Successfully executed a full company rebrand (logo+branding, website, deck, social + email) to reach a younger, more global audience. The updated brand was specifically developed to to maintain continuity with the company mission, and preserve the relationships with legacy consumers, teachers, faculty, donors and those who aren’t accustomed to digital environments.
  3. Launched a city-wide campaign to meet the local needs of NYC residents and essential workers and raise donation dollars.
  4. Launched an aggressive paid marketing strategy on social and SEO.
Spoken Words

“The RipplEffect team quickly realized we could make much more out of our New Yorkers for New York initiative. They got a new website done practically overnight, as well as an entire marketing and content campaign that allowed us to bring stress and anxiety reduction techniques to over 10,000 First Responders and Frontline workers early in the pandemic.”

Ross, CEO

Team

Let's Parter to Make Your Ripple.

Team