Measuring the Impact
Challenge & Objective
The RipplEffect Team was brought on to modernize and create a relevant and trusted digital reputation through a company rebrand for The OC.Simultaneously, we developed the strategy and real-time implementation to transition 35 years of brick and mortar learning into a digital learning environment – all within 60 days.
- Transitioned more than 500 in-person course offerings and certifications to an online digital learning platform, while increasing sales during the global pandemic.
- Successfully executed a full company rebrand (logo+branding, website, deck, social + email) to reach a younger, more global audience. The updated brand was specifically developed to maintain continuity with the company mission, and preserve the relationships with legacy consumers, teachers, faculty, donors, and those who aren’t accustomed to digital environments.
- Launched a city-wide campaign to meet the local needs of NYC residents and essential workers and raise donation dollars.
- Launched an aggressive paid marketing strategy on social and SEO.