Keller Williams wanted to fundraise around social entrepreneurship. We chipped in.
Creating a day for giving back that makes an impact all year long.
The RipplEffect Team was challenged to concept and launch a fundraising strategy to raise $50,000 in donations in less than 3 weeks. How? By executing a national fundraising campaign focused on Founder’s Day–a new holiday honoring Gary Keller (best-selling author, KWKC founder, and Keller Williams Realty CEO) on his birthday. The original goal of $50k was met within the first four days and a new goal of $195,700 was announced. The week-long campaign generated a total of $202,283 in donations.