Creating a day for giving back that makes an impact all year long.

The RipplEffect Team was challenged to concept and launch a fundraising strategy to raise $50,000 in donations in less than 3 weeks. How? By executing a national fundraising campaign focused on Founder’s Day–a new holiday honoring Gary Keller (best-selling author, KWKC founder, and Keller Williams Realty CEO) on his birthday. The original goal of $50k was met within the first four days and a new goal of $195,700 was announced. The week-long campaign generated a total of $202,283 in donations.

000

Over Goal

Donations Between $1 - $25

24%

Donations Between $25 - $100

51%

Donations Above $250

25%
  • Past Donors
  • New Donors
RIPPLEFFECT
  • CLIENT

    Keller Williams, KWKC

  • YEAR

    2020

  • SERVICES

    Fundraising Campaign

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