Measuring the Impact
Challenge & Objective
Together, we partnered with RSPO to build a consumer landing page that would open dialogue around sustainable palm oil and the palm oil industry. Simultaneously, the partnership sought to inform and empower conscious consumers to demand certified sustainable palm oil in the products they know and love. Our challenge? Each multiple consumer types – including those who’ve already taken a stance on palm oil – get the attention of those who might not know or don’t currently care about the issue, and activate those willing to consider an alternate perspective.
- RipplEffect designed and deployed an interactive, 3D educational consumer site showing palm oil’s hidden role in our daily lives. The site also addressed the “hard truths” about the space, not shying away from the issues or covering them up. Ultimately, the initiative created a vision of the positive impact that’s possible when we promote sustainable palm oil.