Introduce a European vineyard with a 70-year heritage of sustainability to U.S. markets.
Organic Sustainability Certification | Brand Development | Digital Content Creation | Social Media
Overview
RipplEffect was tapped to launch the US division of Europe’s tenth-largest vineyard, Stone Castle Vineyards & Winery, located in Kosovo. With a focus on the wine’s commitment to sustainable farming practices, creating awareness for a brand completely unknown in the U.S., and rapidly building sales in the Tri-state region were imperatives.
Measuring the Impact
Challenge & Objective
Our objective was threefold: develop a captivating brand identity and channel marketing campaigns to showcase Stone Castle’s commitment to sustainable farming practices, gain space on distributor partner shelves in the organic, biodynamic, and natural wine category, build a presence and identity for this luxury wine brand both online and through print materials at event sponsorships and partnerships.
Our Solution
- Positioned Stone Castle within the organic-certified, vegan wine category, and garnered shelf space among natural organic wines
- Updated branding and marketing assets for 20 wines and spirits in 3 distinct brand families from Albanian to English
- Conducted research and developed strategies to gain proper retail placement for introducing this luxury organic wine and penetrating the U.S. market
