We partnered with women in film to empower women in farming.

As part of the largest single grant given by the Foundation in PepsiCo’s corporate history, RipplEffect helped engage and educate conscious consumers, internal stakeholders, and the general public on the “crop gap” — the unequal access women face in agriculture-dependent economies. Highlights include a five-part global campaign featuring award-winning short-form videos created by female videographers local to each region.

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Dollars Granted

Video Completion Rate

82%
00

Video Impressions

Increase in Employee Sentiment

67%
RIPPLEFFECT
  • CLIENT

    PepsiCo

  • YEAR

    2019

  • SERVICES

    Campaign Production, Strategy

  • AWARDS & FEATURES

    Cannes, Shorty Awards, PR Platinum, NBC

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